Captain Morgan Introduces New Black Spiced Rum Variant to Its Lineup

Captain Morgan, a prominent brand under Diageo, has expanded its range by unveiling the captivating Black Spiced Rum variant with a robust 40% ABV. This new addition boasts an enticing symphony of flavors, including prominent notes of vanilla, black cherry, and caramel, designed to tantalize the taste buds of discerning rum enthusiasts.

Ideal for both purists and mixologists, Captain Morgan Black Spiced Rum is a versatile spirit that offers a variety of serving options. For those who relish the pure essence of the rum, it can be savored neat over ice. Alternatively, its character can be elevated by pairing it with the zing of ginger or the classic appeal of cola. This variant is also a perfect match for timeless cocktails such as the Old Fashioned, reimagining traditional favorites with a contemporary twist.

Enthusiasts can indulge in the captivating allure of Captain Morgan Black Spiced Rum by acquiring the 70cl bottle format, available for purchase on Amazon and at a recommended retail price (RRP) of £24. The brand has plans to introduce this exciting new variant across a broader spectrum of wholesalers, with a scheduled rollout set to commence in September of this year.

Eleanor Morgan, the Captain Morgan marketing manager at Diageo GB, expressed pride in the brand’s consistent ability to captivate consumers through innovation and staying ahead of market trends. She noted that the launch of this distinctive variant reflects the brand’s commitment to tapping into the vast potential within the rum segment. Morgan emphasized that Captain Morgan continues to be a trailblazer, consistently evolving and delivering products that resonate with consumers across various occasions.

The introduction of Captain Morgan’s Black Spiced Rum variant echoes the brand’s dedication to offering a diverse and enticing selection for consumers to enjoy, further solidifying its position as a frontrunner in the ever-evolving world of spirits. As the brand paves the way for new horizons in the realm of rum, enthusiasts and connoisseurs alike can anticipate an exciting journey into the world of flavors and experiences that only Captain Morgan can provide.